As Stores Quickly Sell Out, This Is The Last Call For Mac
Hatchimals, the furry interactive toys that self-hatch out of an egg, created a frenzy when they hit the market last October. Stores quickly sold out of the toy, leaving parents frantically trying to score one in time for the holidays. 'Hatchimals turned into a global phenomenon,' said Tara Tucker, vice president of global communications for Spin Master. 'The brand's in the market for only four months but it sold in 50 countries.' Hatchimals Glitter feature sparkly Pengualas and Draggles that hatch out of a sparkly egg. Spin Master is keen to keep the momentum going in 2017 with two new Hatchimal products. The first is Hatchimals Glitter (priced at $59.99 each), which takes the original Hatchimals concept and adds sparkle.
The eggs contain 'Sparkly Pengualas' and 'Shimmering Draggles' (both with sparkling fur) with new sounds, songs and games. Hatchimals Glitter will hit stores in July. 'This was a fun result of focus groups where fans told us they wanted to see some sparkle and glitter on the toy,' said Tucker.
Hatchimals Colleggtibles include 70 mini plastic creatures that live inside a mini egg. Also new are Hatchimals Colleggtibles, in store in May. Inspired by the original Hatchimals, these are mini plastic creatures that live inside a mini egg with a large purple heart on it. Unlike the self-hatching version, kids have to help hatch their Colleggtibles: Rub the heart until it changes from purple to pink, which means it's ready to hatch. Crack open the egg and nestled inside are mystical animal-inspired creatures with glittery wings. The first run of Colleggtibles will have 70 creatures, including a few limited editions.
As Stores Quickly Sell Out This Is The Last Call For Machine
The Hatchimals Colleggtibles will be sold in packs ($2.99 for a single and $9.99 for a 4-pack). Hatchimals Colleggtibles The Colleggtibles line taps into kids' obsession with collecting tiny toys - remember the Shopkins craze?
Spin Master has one more Hatchimals surprise coming in October. 'This won't be like Hatchimals as you know it,' Tucker said. Toronto-based Spin Master has made a long-term bet on Hatchimals, with a product pipeline three years out. The brand is already off to a strong start. Tucker declined to say exactly how many Hatchimals were sold last year. Toy industry analyst Jim Silver estimates Spin Master sold two million Hatchimals last year, logging about $80 million in revenue.
'Having seen their new Hatchimals products for this year, I think the brand could triple sales to $250 million.' Hatchimals' rapid rise to fame did include some stumbles, however. Turned to social media the day after Christmas to complain about the toy malfunctioning. Tucker said Spin Master received a high volume of calls and emails, but majority of the complaints were resolved and the company received a very small number of returns. Moving forward, the toymaker is conscious of not letting Hatchimals be a one-trick pony, Tucker said: 'We want every day to be a different experience when kids play with their Hatchimals.' Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes.
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MAC is expanding its already impressive reach. As most MAC-o-philes are well aware, and at. The edgy beauty brand has always been a behemoth unto itself and is not currently sold at Sephora. But the brand is branching out. Ima step aside for a moment and allow that massive news to fully penetrate.
OK, I'm back. Seriously, guys. This is beyond huge. MAC is one of my top three prestige makeup brands — it's actually my No.
But I do admit that sometimes I can't always make it to the mall or to a MAC store to stock up, to grab a perennial product that I use daily, or to see what's new in MAC's beautiful orbit. Being able to grab select MAC products at Ulta when passing a strip mall is going to make makeup shopping even easier!
This spring, MAC obsessives! According to Women's Wear Daily, MAC products will cruise onto the Ulta site first. They will debut online in May.
The brand will then enter 25 retail stores in mid-June. By the end of 2017, MAC will be sold in over 100 Ulta locations.